PRLog - July 23, 2014 - San Francisco, Corporate360 / -- To gain advantage in today's competitive, global economy, companies need to know their customers and prospects better than ever and engage them in more personal, meaningful and industry-specific ways. And C360 is expanding its portfolio of B2B marketing data software offerings to help do this. The company today announced the launch of new customer-centric industry versions of marketing data solutions designed for B2B marketers.
C360 continues to deliver innovative new cloud-based solutions for modern marketing & sales with hundreds of enhancements across its marketing data software solutions. These enhancements leverage powerful BigData technologies and scalable Crowd data sourcing to deliver accurate marketing data and predictive analytics and deeper integration with existing CRM and marketing automation software investments. Among the new enhancements delivered in the latest release are a family of industry-specific cloud-based data solutions:
DataFactory : A business-to-
Tech SalesCloud : A solution designed to help technology marketers deliver a next-generation marketing experience by empowering them to design tailored campaigns and streamline the customer journey by providing unique offers, making product recommendations at the right time to the right people.
SmartData : A new and robust cloud based predictive analytics data dashboard that delivers combined sales and marketing insights to executives. It displays key marketing and sales indicators in real time based on current transactional data and delivers proactive intelligent notifications to help design campaigns. The SmartData dashboard is available on any device, is intuitive, easy-to-personalize and allows leaders to quickly drill into details to understand the reasons behind the triggers. The dashboard can present data from any connected source system, so executives can leverage their existing CRM and marketing automation system landscape.
"Customer engagement data solutions is top of mind as businesses continue to figure out ways to sell more and win market share. "The announcement of our marketing data solutions validates our commitment to the cloud and to further developing our customer engagement data solutions to offer businesses new ways to evolve their CRM and marketing landscape." said Ashish Mandirathil, Director, Customer Engagement Solutions, C360. “While CRM and marketing automation solutions can very effectively track transactional and engagement data, they provide no insight into the buying signals associated with the company, such as technology usage or hiring trends. Because of this, B2B marketers lack the complete 360 degree view of buying signals needed to accurately predict likely buyers from poor leads. Data maintenance is another challenge, Marketers buy stale flat fee based lists for campaigns but it gets outdated fast and budget is wasted. To address all of it, we bring in a comprehensive marketing data solution delivering accurate data sets in a low cost Data-as-a-Service model.
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