Madison Capital Selects Synaptic Advisory Partners as Salesforce.com Implementation Partner

ANNAPOLIS, Md. - July 23, 2014 - PRLog -- Madison Capital, an Owings Mills, MD-based expert in equipment leasing, commercial vehicle leasing, and equipment financing, has chosen Synaptic Advisory Partners to help customize and optimize their current Salesforce.com platform in order to support the company’s sales and marketing functions.

The first phase of the project, which is expected to take three weeks, will focus on Salesforce for Outlook configuration, data loading and migration, user role and profile configuration, training and deployment. The project is managed by two full-time senior consultants working out of Synaptic’s Annapolis, MD-based office.

“The team at Madison Capital was ready to get up and running with their Salesforce environment pretty quickly. Within a matter of weeks we had outlined their primary business needs, system requirements, and had our project team out in Owings Mills for the kick-off meeting,” said Lauren Weissbrod, Regional Business Development Manager at Synaptic.

Madison Capital first approached Synaptic after facing challenges with its current CRM tool—including outdated versions of the product, a non-cloud based install, and a lack of technical support.  After recognizing the opportunity for Salesforce to improve efficiencies in their sales pipeline, they knew it was time for a change.

“We were looking for a local partner who understood our business and had extensive experience with Salesforce.com implementations,” commented Nancy Pistorio, Executive Vice President at Madison Capital.  “Synaptic met our needs and could also provide the onsite training sessions and workshops necessary to get the team fully engaged with the new implementation.”

“So far, working with Madison Capital has been very rewarding,” added Weissbrod.  “I know that their willingness to fix their CRM problem, combined with our Salesforce expertise, will allow us to develop a solution which will improve their pipeline management of sales opportunities and integrate third-party applications.”

The first phase of the project is expected to go live this month.

About Synaptic Advisory Partners

Headquartered in Annapolis, MD, Synaptic Advisory Partners specializes in the development and deployment of secure cloud-based enterprise applications on the Salesforce.com platform for small and large companies worldwide.  Founded in 2008, Synaptic provides solutions that incorporate industry best practices and model real-world requirements.

About Madison Capital

Operating throughout the U.S., Canada and Puerto Rico, Madison Capital has over 40 years of expertise in equipment leasing, commercial vehicle leasing, and equipment financing. Their success is based on a commitment to deliver outstanding service, quick response, and knowledgeable support. They have the ability to structure a lease or finance agreement to fit the specific needs of small to large businesses.  Madison Capital is a direct funding source for most types of equipment and all makes of vehicles.