Elevation Burger’s Vertigo Challenge sets new heights of excitement

DUBAI, UAE - July 23, 2014 - PRLog -- In what was considered one of the most arduous burger-eating challenge, Elevation Burger – the renowned US-based casual fast food brand, organized its monthly Vertigo Burger Challenge in Dubai on Sunday, July 6.

The Vertigo Challenge was unveiled on Elevation Burger's Facebook page and held at its Sheikh Zayed Road branch during Suhour hours.

As part of the contest, fans were requested to tag people who they thought could finish the 10 patty Vertigo Burger plus a basket of Elevation Burger's fresh cut fries cooked in 100% heart healthy olive oil in the shortest time. The contest reached out to over 2,000 people.

Joseph Ayub took away the honors in the 1st Challenge, finishing the burger in 11 minutes and 6 seconds flat.

A total of eight contestants took part in the final challenge, which reinforced the growing importance of Elevation Burger and its Vertigo Challenge, and it was a quick feast to see them competing to consume the massive burger.

The 10-patty burger is comprised of 100% USDA Certified Organic, 100% grass-fed, 100% free ranged beef with 6 months old aged sharp cheddar cheese and the  fresh cut fries cooked in 100% heart healthy olive oil.

"It was nice to see an active participation from our consumers in the UAE for our Vertigo challenge, and congratulations to Joseph Ayub for a well-deserved win. We endorse healthy eating and this challenge was a step in emphasizing our point of view," said Khaled Al Dhubaib, CEO of Elevation Burger UAE.

Elevation Burger, which opened its doors in the UAE in January 2013, believes in the philosophy that fast food does not have to mean junk food. Elevation Burger offers parents to give kids delicious meals they love and can feel good about – it’s the same quality of food that is prepared at home.

All of Elevation Burger's patties are hand-made and freshly grinded daily in the restaurants by people who care. The next challenge will take place on the 3^rd of August. Burger lovers, get ready!

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About Elevation Burger:

Elevation Burger is an organic burger chain that serves 100% USDA-certified organic, 100% grass-fed, 100% free range beef burgers. Recognized as the USA's first organic hamburger chain since it's opening in Falls Church, VA in 2005, the idea for Elevation Burger was conceived by Hans Hess in 2002 and quickly gained national acclaim.

Elevation Burger offers quality food that is better for customers and for the environment. In addition to amazing organic hamburgers, Elevation Burger offers veggie burgers, fries cooked in olive oil and hand-scooped shakes. After its highly successful regional launch in Kuwait, Bahrain, Qatar and KSA, Elevation Burger opened its first outlet in Dubai at Latifa Towers on Sheikh Zayed Road. For more information visit www.elevationburger.com

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