Social media is a hot topic among trade show exhibit companies in New Jersey and their clients. Many exhibitors see social media as a threat to their trade show presence but Skyline New Jersey sees it as an opportunity to reach customers and potential customers before, during and after the event. Using social media to this advantage will be the focus of the August 27 seminar.
"Social media isn't a threat to trade shows if it's done right. Exhibitors attend trade shows to get leads and the most important strategy to increase trade show leads is pre-show marketing. There is huge momentum for leveraging social media to assist with this by generating excitement and buzz about the event and using that to drive people to exhibitor booths. The opportunities with social media at trade shows only continue to grow," said Scott Price, President of Skyline New Jersey (www.skylinenj.com).
"Social Media for Tradeshows" will cover the pre-event marketing use of social media as well as:
1. Which social media websites to use first
2. What content works best in social media
3. Many examples of pre-show, at-show, and post-show promotions on social media websites
4. When and how often to post promotions via social media
5. How to jump start promotions if without a social media presence
"There are plenty of ways to incorporate social media before, during and after the show. In addition to building excitement for the event before the show even begins, more and more companies are using social media with live feeds at the show to keep followers involved in real time activity. Shows are also great for creating social media content post-show," explained Price.
Skyline is one of the top trade show displays companies in New Jersey that routinely offers these free educational seminars to both clients and non-clients alike. The seminars have proven popular, with many professionals attending seminars repeatedly. Every seminar includes lunch, a presentation by an expert in the trade show industry and many examples of successful exhibiting solutions of various sizes. Attendees are able to see some of Skyline's exhibits up close including a close-up of the custom trade show graphics on New Jersey exhibit components.
Visit Skyline New Jersey at www.skylinenj.com to see more examples of their work or to learn more about their educational seminars.
About Skyline New Jersey: Skyline Exhibits New Jersey (http://www.skylinenj.com)