"The clients that have taken advantage of this new low cost package have already seen some great results from the PRs that have been submitted to PR Web, as well as the local online marketing services that come with the package," says Tim McDonald, marketing manager of RankXpress.
The company decided to offer this low-priced marketing package in order to help give a boost to smaller local companies who, typically, have correspondingly small marketing budgets. This way, these companies can test the waters of what RankXpress has to offer, without stretching their budgets too tightly.
"This will benefit RankXpress as they will be able to bring in smaller clientele and give them a high level of service," says McDonald. In the past, the company has often been in charge of larger campaigns, so in many ways, this is also an opportunity for RankXpress to gain experience and strengthen their brand reputation among smaller local companies.
RankXpress realized that for many businesses, the benefit of online marketing is obvious once they start using it, but the trick is getting them to try it out first. "We wanted to be able to offer small businesses in our local area the chance to see what giving some of their marketing budget to online promotion could do for their business," says McDonald.
Since there are not many companies in the Ontario area offering high-value packages like this, the deal is likely to attract a fair number of companies interesting in evaluating the potential benefit that comes with using web marketing services.