The article outlines why lead companies, regardless of the industry, should encourage their clients to try the competition. Lead companies that are focused on quality should be confident in how their leads perform and be willing to be compared in an objective manner to their competition. The article was written to encourage lead companies and buyers to objectively measure lead performance and use that information to either improve lead performance or make smart buying decisions.
“Objective performance indicators and metrics are key in the lead industry. They help calculate lead ROI and give buyers confidence that they are making smart buying decisions,” said Michael Orefice.
This blog article is the third in a series of articles that is being published by the Leads Council in partnership with Contactability. The article is designed to encourage debate and dialogue within the online lead industry as it moves through the growth phase of its lifecycle to maturity.
“We support an online lead industry that is focused on providing their clients with quality leads and performance metrics,” said Michael Ferree, LeadsCouncil Director, “when lead companies benchmark their performance against each other, the performance of the entire industry is bound to improve.”
The Leads Council is an independent association, whose members are companies in the online lead generation ecosystem from buyers to sellers, technology solution providers and investment professionals. All members are united in a common goal of promoting best practices and fostering trust regardless of vertical. To obtain a copy of the article, go to http://www.leadscon.com/
Contactability provides a variety of products and services in the online lead generation space. The products include a cloud-based CRM, internet lead warm transfer service, online lead generation and lead generating websites for small businesses. To learn more about Contactability, go to http://contactability.com or call 877-323-7750.