Driving Certification Program Revenue with the “Funnelology" Approach Webinar Date Announced

WASHINGTON - July 22, 2014 - PRLog -- During this session, Marc will introduce the concept of “Funnelology” – a process that drives certification program revenue through the use of the certification sales funnel (“Funnelogistics”), which is engineered to identify, attract, engage and convert candidates into certificates. Using Funnelology, Marc’s team has produced more than $250 million of revenue and certification growth for some of the world’s most-respected credentialing bodies.

About the “Funnelology” approach, Thompson says: "For association leaders considering implementing a new certification program or those focused on enhancing the effectiveness of an existing program—this is a MUST SEE"

Registration is currently taking place for this webinar. Those interested can sign up (http://www.acgisoftware.com/company/webinars-news-and-events/webinars/driving-certification-program-revenue-funnelology-approach/) for free any time before July 24.

About ITPG
ITPG, “The Company Behind the Company”, is an internationally recognized leader in assisting certificate and certification issuing bodies around the world expand their professional programs.  Founded in 1998, ITPG has assisted professional credential issuing bodies generate more than $250 million dollars. Based in Vienna, Virginia, USA, ITPG has offices in London, Hong Kong and Tokyo supporting more than 50 employees speaking 10+ languages on three continents.  More information is available at www.ITPG.org.