PRLog - July 20, 2014 - LAGOS, Nigeria -- With customer sentiment being rather shaky across continents, combined with the entry of a few new players into the banking space, the last thing any financial institution wants to hear is bad news about their brand. That is why the battle cry ‘Differentiate or Disappear’ has never been more relevant in the financial and IT sectors.
Joshua Oigara - KCB Group Chief Executive Officer
And African organisations are all clued up…
Kenya Commercial Bank (KCB), under the leadership of Joshua Oigara, has created a unique brand personality through constant innovation. The spin-off from KCB is this: the most successful brands anticipate the evolving needs and interests of their target markets, and use these to differentiate their customers’ experience, and engage.
In South Africa, MobiMedia’s Deseré Orrill gives an insight into how, as smartphone penetration edges towards domination, brands are developing clever marketing campaigns that exploit the mobile’s potential as a bridge between digital and physical experiences.
Back in Nigeria, the United Bank for Africa (UBA Plc) recently added an innovative Twitter alert to its transaction banking platform. This will allow the bank provide personalised information – security notices, balance information, transaction confirmations, or other account data – to their clients. The Twitter alert service is an addition to SMS and email alerts, which have become fairly common in recent years.