Hoboken residents (and recent Jersey City residents), Janine Berger & Fred Gillet have entered this competition with a new product targeting pets and their owners. As pet owners themselves, they know that their pet is part of their family. Their pet’s safety is always top of the list. If their pet were to get lost, the pet’s ID tag could be what saves them from sadness. “ID’s dramatically increase the security of your pet family member,” expresses dog owner and Twigo co-founder Fred Gillet. “Pet owners must be mindful of their pet’s ID tags and other forms of identification at all times to ensure they are set up for a safe and happy life!”
The problem with these ID tags is that they can be quite noisy and clanky. It can sometimes be as bad as that person who nervously jingles their keys or coins in their pocket. In comes Janine & Fred with their new pet ID tag called Twigo. Twigo is a patented, safe rubber dog tag that can easily be personalized at home for your pet. No need to order engraved tags from those big box stores. Just get a Twigo (or two) and you’re on your way to protecting your pet in a quiet and stylish way.
Launched in November 2013, Twigo is still early in its start-up journey. The prize money could help them continue to perfect the product, add new designs (currently, they have 4 styles that come in 3 colors each–see here), and increase sales. They’re currently in over 40 boutique pet shops across the country and plan to continue selling through the mom & pop shops. “The $10,000 prize could be a game changer for Twigo,” says Berger. " We made it to round two and need support from our friends, neighbors and New Jersey…and all they have to do is vote for our video”.
Here's a link to the video:
To help vote for Janine, Fred and Twigo, go to the website and vote for Twigo Tags http://startsomethingnj.risingtidecapital.org
The Start Something Challenge (SSC) is a statewide pitch competition and business strengthening opportunity for New Jersey entrepreneurs. If you are interested in networking, perfecting your elevator pitch, gaining visibility for your business venture, and winning a $10,000 business grant, the Challenge is for you!
About Twigo Pet ID Tag: Twigo LLC is on a mission to help ensure all pets wear an ID tag all the time. Pet identification is the BEST PREVENTION. ID's dramatically increases the security of your pet family member. Please visit Twigo Pet ID Tag's website: www.twigotags.com, email us firstname.lastname@example.org. Retailers can purchase Twigo Tags by emailing us or with www.wholesalepet.com.