Law School Admission Council Retains Momentum Communications Group to Promote LSAC Law School Forums

NEW YORK - July 17, 2014 - PRLog -- Media Contact: Eric Katzman, 212-901-0650, ekatzman@momentum-cg.com

LAW SCHOOL ADMISSION COUNCIL RETAINS MOMENTUM COMMUNICATIONS GROUP

Agency to Promote LSAC Law School Forums in US and Canada

New York, NY, July 17, 2014 – The Law School Admission Council (LSAC), www.LSAC.org, a nonprofit corporation that provides unique, state-of-the-art products and services to ease the admission process for law schools and their applicants worldwide, has retained Momentum Communications Group, www.momentum-cg.com, a marketing communications agency specializing in education and nonprofit clients, to promote its annual series of Law School Forums in 2014.

LSAC hosts Law School Forums in ten cities across the United States and Canada, including Atlanta, the San Francisco Bay Area, Boston, Chicago, Houston, Los Angeles, Miami, New York, Toronto and Washington, DC.  The Forums give prospective law students an opportunity to talk personally with representatives from ABA-approved law schools and attend workshops on the application process, financial aid, taking the LSAT, and more.  Momentum’s integrated campaign for LSAC will include email marketing, social media, digital advertising, search engine optimization, and video.

“LSAC’s Law School Forums offer a unique opportunity for anyone considering a legal education to have face-to-face meetings with a number of law school representatives in a convenient and friendly setting,” said Wendy Margolis, LSAC’s director of communications.  “We look forward to working with Momentum to build awareness of these events nationwide.”

“Post-event surveys show the Law School Forums are invaluable in helping attendees make informed decisions about pursuing a legal education and career,” said Jim Miller, president of Momentum Communications Group.  “We are thrilled to partner with LSAC to communicate the benefits of attending to diverse audiences of college students and career changers of all ages.”

Momentum won the LSAC account in a competitive RFP process.  Earlier this year, the Institut Veolia Environnement of France engaged Momentum to drive awareness and attendance for its International Conference, Ecosystems, Economy and Society, at the National Academy of Sciences in Washington, DC.

Momentum Communications Group works with many of the nation’s leading foundations, nonprofits and associations, including the College Board, Siemens Foundation and Marine Stewardship Council. Based in New York City, Momentum won the Agency Elite Award for Best Work on Behalf of a Nonprofit/Association and the PR Daily Award for Best Media Relations Campaign Under $100,000 in 2013.  Momentum’s team of communicators has also been recognized for excellence in events, viral marketing, media training and op-eds.

The Law School Admission Council (LSAC) is a nonprofit corporation whose members are 219 law schools in the United States, Canada and Australia.  LSAC was founded in 1947 concurrent with the creation of the Law School Admission Test (LSAT®), which remains its best-known product. All law schools approved by the American Bar Association are LSAC members, as are all Canadian law schools recognized by a provincial or territorial law society or government agency.