“Steve joins Publishers Clearing House with extensive knowledge around the mobile monetization ecosystem and is a true innovator,” said Cullinane. “His experience and skills make him a leader in the industry and this is a huge win for us. We are excited to have him join the digital team and help transform and innovate this iconic American brand.”
Bagdasarian was most recently vice president of business development and strategy for Fiksu, a provider of mobile app marketing products. While at Fiksu he managed a global team that was responsible for increasing operational growth of Fiksu’s partner portfolio of 100+ mobile ad-networks, five ad exchanges, Facebook, Twitter and numerous technology partners. He also oversaw M&A and strategic partner due diligence. Prior to Fiksu he worked at Hill Holiday as a digital strategist and agency mobile specialist.
“Publishers Clearing House is an untapped star in the digital media ecosystem with a wealth of first party data and an active user base, which makes it ripe for innovation and market impact,” said Bagdasarian. “Just as major social networks have transformed into powerful media entities, PCH has the same opportunity to continually transform and add similar value for its loyal players and growing network of advertisers.”
About Publishers Clearing House
Founded in 1953, Publishers Clearing House has a longstanding history as a leading direct marketing company and has awarded its loyal players with more than $248 million in prizes. With nearly 20 digital destinations and a cross platform audience of more than 15MM unique visitors, the company’s highly engaged players visit daily for chances to win cash and other prizes. In 2011 Publishers Clearing House acquired the Liquid Wireless platform, which works to monetize the company’s mobile traffic and drive high quality app downloads for the app developer community. Publishers Clearing House acquires its highly engaged players through nearly $62 MM in cross channel media spend each year including $30MM on TV. For more information visit http://www.pch.com or http://liquidwireless.com