"Our publishing and bookselling customers, just like readers worldwide, have format preferences in how they create, discover, acquire and consume content," said John Rubin, CEO of Above the Treeline. "It is both a physical and digital world, and through our collaborative work with Ingram, publishers will have a simple and flexible way to develop and distribute print and e-catalogs from Edelweiss."
Through an easy-to-use interface and intuitive templates, publishers will have the tools to create and print custom catalogs economically through the Edelweiss platform.
Publishers that develop and distribute print catalogs with Edelweiss can eliminate many issues associated with traditional catalog production including overprinting, and having catalogs become obsolete as a result of price and/or product changes. Through a direct integration with Ingram, catalogs will be manufactured on-demand, and distributed to the recipients that a publisher designates.
Using a network of content manufacturing facilities in the U.S. and U.K., catalogs created on Edelweiss will be printed and shipped from the Ingram facility that is closest to the consumer, providing cost and time savings.
"An on-demand print business model for catalogs will help publishers become more efficient in the distribution and production of catalog content,” said Kelly Gallagher, Vice President of Content Acquisition North America, Ingram Content Group. "We are pleased to support Above the Treeline with this new catalog initiative for Edelweiss."
Above the Treeline's new physical catalog capability complements its existing e-catalog services. Physical catalog solutions from Edelweiss are expected to launch in Summer 2014.
ABOUT ABOVE THE TREELINE/EDELWEISS
Edelweiss was formally launched in May of 2009 by Above the Treeline, LLC, and has since seen rapid and widespread adoption within the publishing community. Edelweiss helps publishers improve catalog accuracy, reduce catalog costs, and optimize their sales and marketing efforts. Today, Edelweiss is the place to find, learn about and order titles, and download advanced review copies for thousands of book-industry professionals. Almost 9,000 imprints are represented in Edelweiss from a range of publishers, from the largest US trade publishers to much smaller independent or distributed houses, including a growing number of publishers based outside the US. For more information, visit http://www.abovethetreeline.com
Ingram Content Group Inc. is a subsidiary of Nashville-based Ingram Industries Inc. The company got its start in 1964 as a textbook depository and has since grown and transformed into a comprehensive publishing industry services company that offers numerous solutions, including physical book distribution, print-on-demand and digital services. Committed to the success of its partners, Ingram works closely with publishers, retailers, libraries and schools around the world to provide them with the right products and services to help them succeed in the dynamic and increasingly complex world of content publishing. Ingram’s operating units are Ingram Book Company, Lightning Source Inc., Vital Source Technologies, Inc., Ingram Periodicals Inc., Ingram International Inc., Ingram Library Services Inc., Spring Arbor Distributors Inc., Ingram Publisher Services Inc., Tennessee Book Company LLC, Coutts Information Services, and ICG Ventures Inc. Learn more about Ingram Content Group at http://www.ingramcontent.com.