“When I was asked to become a volunteer on the Naperville Ribfest Marketing Committee, I had no idea that funds for the event went towards eliminating domestic violence and child abuse. I thought that it was all about the music and ribs! But clearly that wasn’t the case. Having worked on the committee I saw that Ribfest is truly all about the kids,” said Bruce Jones (http://www.linkedin.com/
Design & Promote has helped a large variety of charity events and this was the company’s first time partnering with Naperville Ribfest. Over the last 7 months, the company created an assortment of online marketing collateral to support the event. Some of which included:
Social media campaign marketing (Facebook, Twitter, Instagram, and Youtube)
Custom Facebook graphics
Naperville Ribfest Newsletter design and management
Search Engine Optimization of the non-profit’s website
Digital Press Releases
Creating Guest Surveys (online and at the event)
Training other volunteers
Customer Satisfaction for Online Experiences
Participated in the local Mom’s network focus group session
The marketing committee along with Design & Promote was made up of several volunteers, including: Paul Feith from Paul Gregory Media, Hunter Byington from Closer Consulting, Adam Parks from First Command Financial Services, Zakary Kates from Simple Edge Marketing, and Devonie McLarty from WSI Complete Net Solutions.
The entire marketing committee streamlined customer interaction with Naperville Ribfest through the new website, the Ribfest mobile App and social media.
“We were able to utilize digital marketing to reach the Ribfest audience in a new way! A lot of work went into brining Naperville Ribfest up-to-date with festival goers. From adding SEO onto the website to creating customized Facebook Campaigns, engaging users to come out to Ribfest through digital media was a success,” said Jones.
All funds raised at Naperville Ribfest goes to over 50 local charities that help eliminate child abuse and domestic violence. Today, the event is comprised of over 4,000 volunteers and 52 charity agencies. Proceeds have grown from $17,000 in 1988 to what will come out to well over $500,000 in 2014.
In addition to Naperville Ribfest, the Chicago Internet Marketing Company (http://www.designandpromote.com/
For more information about Naperville Ribfest and to hear the latest news about Ribfest 2015, visit http://www.ribfest.net