Samsung and Generations For Peace extend Regional Partnership for 7th Year

AMMAN, Jordan - July 15, 2014 - PRLog -- Samsung and Generations For Peace extend Regional Partnership

for 7^th Year

Shared Focus on Innovation and Impact, using Sport for Social Change and Youth Development

Amman, Jordan (June, 2014) -  Samsung, the global technology giant and TOP Partner of the International Olympic Committee (IOC), renewed their regional partnership with Generations For Peace, the only peace-through-sport organisation officially recognised by the IOC, for a 7^th year.

The support is part of Samsung’s broader “Hope For Children” programme, a globally-respected Corporate Social Responsibility (CSR) programme. The renewed commitment is founded on the shared values at the heart of the relationship, and the success of Generations For Peace programmes around the region, using unique sport-based games as a powerful vehicle for education, behaviour change and youth development.

Praising this milestone, Mr. Bumsuk Hong, President of Samsung Electronic Levant said, “Seven years is a momentous occasion! As it is a true testament of the solid partnership we have built together with Generation for Peace. It is also verification of a commitment we at Samsung Electronics take pride in, which solidifies our pledge and continuous pursuit to help in building a better and healthier future for generations to come.”

HRH Prince Feisal Al Hussein, IOC Member and the Founder and Chairman of Generations For Peace, commented: “Samsung is our longest-serving partner, and their support is a wonderful example of an Olympic TOP Partner supporting our work at a regional level, in communities, schools and universities, using sport to transform conflict and empower children, youth, and teachers. We are also using Samsung’s technology to benefit our programmes in schools and universities. Samsung and Generations For Peace are combining our passion and expertise together, to inspire the world and create a better future.”

Samsung’s support is benefitting Generations For Peace programmes in Iraq, Jordan, Lebanon and Palestine, empowering volunteers to address local issues of conflict and violence in their own communities.

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NOTES TO EDITORS:

About Generations For Peace:

Generations For Peace (GFP) is a Jordan-based global non-profit organisation founded by HRH Prince Feisal Al Hussein and Sarah Kabbani, dedicated to sustainable peace building and conflict transformation through sport, arts, advocacy, dialogue and empowerment.

By providing unique training and continuous support and mentoring to volunteer leaders of youth, GFP empowers them to lead and cascade change in their communities, promoting active tolerance and responsible citizenship and working at the grass roots to address local issues of conflict and violence.

Different contexts include inter-tribal, inter-ethnic, and inter-religious violence; gender inequality; post-conflict trauma response, reconciliation and reintegration; exclusion of minorities including IDPs, refugees and people with a disability; and challenges of integration in multi-cultural societies. Conflict sensitivity, and the full participation and empowerment of girls and women, are integrated into GFP’s approach.

GFP uses sport as an entry point to engage with children and youth, and our carefully-facilitated sport-based games provide a vehicle for integrated education and behaviour change. In addition to our sport-based approaches, GFP has also developed arts, advocacy, dialogue, and empowerment activities to support conflict transformation with children, youth and adults in different contexts.

In the last seven years, we have trained and mentored more than 8,500 volunteer leaders of youth in 50 countries and territories in the Middle East, Africa, Asia, and Europe. With our support, their ongoing programmes address local issues of conflict and violence, and have touched the lives of more than 216,000 children, youth and adults.

GFP is listed in the “Top 100 NGOs in the World” for 2013 by The Global Journal. The ranking assesses non-governmental organisations according to innovation, impact, and sustainability.

GFP is also the only peace-through-sport organisation officially recognised by the International Olympic Committee.