As the professional and entrepreneurial marketplaces continually expand with highly qualified solo professionals, service firms, and business owners, the ability to uniquely add value to clients through credentials alone has become limited, thus spotlighting the need for new options. The option WWS has created is a service that provides professionals and entrepreneurs a process to add value by creating a highly relevant, expert-driven message marketed through an E-newsletter.
“When you add value to your clients through your expert-driven message, you enhance the lives of your clients through not only what you know, but more importantly, through who you are,” says Wes Wilson, owner and founder of Wilson Writing Specialties. “Additionally, giving value through your expert-driven message enhances and creates better stories for your clients, while also helping you as a professional or entrepreneur be known as an expert within your niche and community.”
WWS chose to leverage E-newsletters as a primary platform because research compiled by the email marketing company, Power Pro Direct, discovered:
- 68% of marketers agree that an E-newsletter is the #1 email message that helps achieve their business goals. (DMA – “National Client Email Report” - 2013)
- E-newsletters rank within the top 3of the most used tactics for content marketing strategies. (MarketingProfs – “2013 B2B Content Marketing Benchmarks, Budgets, and Trends” – 2012)
- 29% of all messages within consumer inboxes belong to E-newsletters (the most of any consumer inbox messages). (Return Path – “Email Intelligence Report Q3 2012” – 2012)
Although social media has taken center stage as a prominent marketing tool within the last few years, E-newsletters still retain a high level of relevancy and dependency for marketers, professionals, entrepreneurs, and consumers.
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About Wilson Writing Specialties
Wilson Writing Specialties is an online professional writing service that helps solo professionals, service firms, and entrepreneurs craft and express their value through an expert-driven message. The overriding philosophy that drives Wilson Writing Specialties is that professional and entrepreneurial value is not entirely summed up through just experience, insight, and knowledge, but rather value is summed up best through the crafting and expression of an expert-driven message.
Founded in 2014, Wilson Writing Specialties is located in Owasso, OK.
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