1. Latest News
  2. Submit Press Release
  1. PR Home
  2. Latest News
  3. Feeds
  4. Alerts
  5. Submit Free Press Release
  6. Journalist Account
  7. PRNewswire Distribution

TANK releases snapshot report on the state of the fitness industry

TANK, Melbourne-based creative agency has released a briefing on the state of the Australian fitness industry, Brand Communities and a New Brand of Fitness.

 
PRLog - Jul. 14, 2014 - TANK, Melbourne-based creative agency has released a briefing on the state of the Australian fitness industry, Brand Communities and a New Brand of Fitness.

The key findings reveal the industry is now worth an estimated AUD$1.31 billion worldwide, representing growth of 4.8% in the last five years alone. Albeit, the report states that forecasts show a 0.7% revenue decline in the Australian industry – mainly due to a mass-market shift to a preference for the cheaper, 24-hour gym chains.

It shows that with over 4 million participants in fitness activities, the Australian fitness industry now includes a wide range of different business models ranging from personal trainers to multi-national franchises.

Jim Antonopoulos, Executive Creative Director TANK says, “Something we have noticed in the international playing field is an industry that is moving in a range of directions, shifting and evolving into something new, with some players going about it in their own unique way, experiencing unmatched growth and carving out their own piece of a very lucrative pie that will over time, redefine the future of the fitness industry.”

Highlights of the report include:

-          Increased competition forcing brands to reinvent themselves

-          Sports apparel brands making moves

-          The sport of fitness and the rise functional fitness.

-   ENDS -

ABOUT TANK

Established in 1997, TANK has 17 years experience in brand communications, design and the implementation of integrated communication campaigns.

TANK are a leading Australian creative agency and consult to businesses and organisations with a view to developing and nurturing leading brands in a broad range of industries, including government, tourism, sport, manufacturing, health, property, community service, professional services, hospitality and education.

Contact
Phoebe Jamieson
***@phoebejamieson.com.au

--- End ---

Click to Share

Contact Email:
***@phoebejamieson.com.au Email Verified
Source:TANK Branding
Location:Australia
Industry:Business, Fitness
Tags:Report, fitness brand, TANK branding
Shortcut:prlog.org/12348244
Verified Account Email Address
Verified Account Phone Number

Disclaimer:   Issuers of the press releases are solely responsible for the content of their press releases. PRLog can't be held liable for the content posted by others.   Report Abuse

Latest Press Releases By “

More...

Trending News...



  1. SiteMap
  2. Privacy Policy
  3. Terms of Service
  4. Copyright Notice
  5. About
  6. Advertise
Like PRLog?
9K2K1K
Click to Share