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Event Date: Thursday, July 24, 2014
“When and How to Conduct Successful Focus Groups”
IRVINE, Calif. (July 14, 2014) – The Irvine Chamber of Commerce is offering a free webinar as a continuation of the Irvine Builds Businesses Series. “When and How to Conduct Successful Focus Groups” will be live on Thursday, July 24 from 12:00 p.m. to 1:00 p.m.
Customer feedback regarding products or services is often difficult for a company to interpret accurately. Many large organizations now conduct research in order to better understand the effectiveness of marketing or sales activities. As a small business owner, there are various tools available to gather consumer information while staying on a budget.
Expert Amy Siadak is the President of the House of Marketing Research in Pasadena, Calif. She has conducted numerous focus groups, surveys, and polls for major firms such as Disney, Sempra Energy/The Gas Company, and Nestle. In this webinar, participants will gain insight into what information a company can expect to gain from a focus group, how to motivate people to participate in a study, and what affordable resources are available for administering focus groups. Additionally, Siadak will expand upon how a company should manage the information gathered from a focus group and the differences between online versus traditional focus groups. To register for the webinar or for more information, visithttp://www.irvinechamber.com/
The Irvine Chamber of Commerce is one of the most influential Chambers in Orange County, representing more than 800 businesses in the area. The Irvine Chamber’s mission is to promote an economic climate that strengthens the competitiveness of local businesses while offering members a wide range of benefits, services, programs and information. The organization serves as a catalyst for local economic growth by: promoting the city as a dynamic business and tourism destination;