Real-time data showed that usage of mobile sports apps such as ESPN, BBC sports and Eurosport was up 300% above average levels during game times. Allot’s granular analytics also showed that Facebook, Facebook Messenger, Instagram, Twitter, WhatsApp, Skype Chat and Viber were up 200% over the average use during game time. A deeper dive into social media apps showed WhatsApp Photo Sharing was up 30% over average at the beginning of the game.
Network traffic peaks shifted from normal hours to game times. As an example, in Latin America afternoon games shifted the traffic peaks from evening hours to those hours. Networks experienced two peaks on days when there were two major games and on days when there were no games traffic patterns shifted back to normal.
“Our analysis of mobile traffic surrounding the World Cup games definitely showed us that it’s all about the online experience,”
For complete information about mobile traffic management by Allot: http://www.allot.com/