Martin Werner, CEO at Laserworld, accompanied several partnerships and new start-ups with the Laserworld Group in the past years, where he sees an obvious trend: “In an increasingly difficult niche-market, consolidating is essential to configure in a way to be competitive and at the same time provide products that perfectly meet the requirements of the customers. Achieving this in such a specialized industry like ours is only possible with a strong team of highly qualified individuals;
The company network already spans the whole world. The very companies maintain their independence, identity and brand structures, but can further focus on their core business fields. HB-Laser, one of the leading suppliers in German market perfectly fits this philosophy:
About 25 years ago, Harald Bohlinger founded HB-Laser and is undoubtedly one of the veteran companies in show laser light industry. The core competencies are not only the development and manufacturing of professional show laser light systems but also multi-media and laser show production services. The achievements and merits of HB-Laser have been awarded with over 32 national and international awards already.
The new structure of the Laserworld Group brings up promising, new potential. The already well-established marketing structures as well as the dense sales network of Laserworld become infused by HB-Laser’s long-year experience and knowledge on the technical level as well as with customer support in project planning and implementation of laser show and multi-media show productions. Further synergistic effects can also be achieved in many other areas, such as development, manufacturing, purchase, logistics and sales.
Lutz Bartl, CEO at HB Laser, expects more than one big step forward: “Despite substantial market changes in our industry over the past years, we at HB-Laser were always up to date with innovations;