The current speaker booking landscape includes hundreds of thousands of engagements being filled by thousands of speakers who compete for each position. Since some speakers present over 200 times every 365 days, the competition is fierce and the playing field keeps shifting.
In addition to the increase of speakers available for hire, the preferences of bookers are also changing, so it’s critical to keep on track with the latest trends. Plus, with the new wave of speakers willing to speak in exchange for publicity, planners expectations have grown wildly while their speaker’s budgets have shrunk. In addition, while many still respond to cold calls, it’s only at about a 1% booking rate, and then only for the tenacious who are willing to give it multiple shots before throwing in the towel.
“Speakers have got to play smart to stay in the game, " says Marnie Swedberg, who’s been helping speakers get booked since 2002. “It's actually easier in 2014 than ever before for speakers to make an impression on otherwise out-of-reach bookers, but the strategies have changed and so must the speaker.”
“A lot of speakers are falling through the cracks because they don't know what to do,” says Swedberg, founder of http://www.WomenSpeakers.com, the largest online directory of Christian Women Speakers in the world promoting over 1,700 speakers from every state, denomination and experience level.
While the summer months are notoriously slow for speaker bookings, things really pick up again in August and September which is why the Speaker Booking Boot Camp is scheduled for July 22, 2014. This will provide time for speakers to prepare and position themselves ideally before August 1st.
Full details are available at http://womenspeakers.com/