BEKO, proud partner of FC Barcelona football
In a statement released by Beko on the partnership, “Beko is inspired by people. This inspiration has helped us grow into a global company. It continues to shape our vision, set our course and help us navigate to our goals. Beko’s great passion for sport comes from our belief in the revitalising power sport has to improve lives, be it through sheer entertainment and joy, or through social sports programmes that help shape and build communities. Therefore we have been actively supporting sport in different branches including basketball and football.
That spirit brings together one of the world’s fastest growing global brands with one of the world’s most loved and supported football clubs. Such exposure and visibility will connect Beko and FC Barcelona, two great brands with shared beliefs in the power of sport to make a difference.”
Change for the better
Beko has also unveiled a new brand logo for the first time through the FC Barcelona partnership and are privileged to have it appear on the jerseys for the coming season.
“No matter where our success stories begin, each and every one of them starts with our inspiration to keep on changing for the better. And the reason that we are always trying for the better is people.
Their actions, their enthusiasm, their spirit are, in truth, what has been inspiring us today as in yesterday, for more than 60 years. Beko has always been motivated to make ‘change for the better’ by that spirit. The new logo signals the start of our new brand campaign based on our philosophy of ‘change for the better’. It is this very vision that has brought us together with FC Barcelona, whose values and vision in and out of football mirror our own.
FC Barcelona’s motto ‘Més que un club’ (More than a club) signifies their commitment to their fans and the wider community. Like them, Beko continues to strive to make a difference to people’s lives through the constant pursuit of innovation and quest to be more, do more and achieve more.”
Beko is the international household appliances brand of the Arçelik Group.
The brand offers product lines including major appliances, consumer electronics, air conditioners and small home appliances in more than 100 countries worldwide. Beko’s brand philosophy addresses all the needs of the new generation by offering smart technologies. It stands to be a consumer focused brand delivering quality, smart technology, stylish functional design and environmental responsibility, which provides savings for the world and at home. It is the rising everyday choice for the new smart generation.
About Better Life Appliances and Accessories:
One of the companies under the Easa Saleh Al Gurg Group umbrella, Better Life brings the best brands in appliances, including Siemens, Smeg, Zanussi, Fisher & Paykel, Gigaset, Grundig, Vestfrost Solutions, Terim, Beko, Gefu, AEG, TCL, Forbes, Onida, as well as Euron and Wolf Power, ESAG’s own brands. Better Life has showrooms located at Mall of the Emirates, Mirdif City Centre and Al Ittihad Road in Dubai, Al Raha Mall in Abu Dhabi and Al Hamra Mall in Ras Al Khaimah. The company operates in UAE, Oman, Qatar and Saudi Arabia.