PRLog - July 9, 2014 - MINNEAPOLIS -- Tiny Candidate is a Minnesota company that specializes in creating smartphone and tablet apps for political campaigns. Soon after launch, they began creating apps for campaigns around the world. From Australia to Panama, the small company is helping candidates reach more supporters through mobile applications. Apps are being used for everything from banking to ordering a pizza, and now you can download an app to support your favorite candidate. “Our apps bring interactive technology to the campaign trail,” says Camilo Pineda of Tiny Candidate, “Campaigns can send out messages and receive real-time feedback.” Tiny Candidate was created with the idea of bringing mobile apps into campaigns at a lower cost with tools to make managing the apps easier. Custom mobile app development can be very costly and campaigns don’t have the luxury of time.
iOS app for Guam's upcoming Governor Election
Interest in the service has come from across the world. “We were surprised when we got our first clients from Australia,” notes Camilo. Campaigns are always looking for new ways to connect with voters. They want to be able to reach supporters and encourage them to take action. Tiny Candidate has published apps for small city council races to large scale presidential campaigns. Most recently they published an app for the upcoming gubernatorial election in Guam. Guam is a territory of the United States located in the Pacific. “Having a client so far away creates some challenges based on time zones. But it's easier than having to work in different languages and with very different election laws, which we have dealt with in Panama and Brazil,” according to Camilo.
Having a mobile app and access to so many users has allowed campaigns to become more creative with the technology. Tiny Candidate was asked by a campaign in Venezuela if some sort of voter fraud reporting system could be included in the app. Campaigns are just getting used to using social media to reach voters. During the 2012 Presidential Election cycle, it's been noted how crucial apps were to mobilizing Obama supporters. And even how apps could backfire due to technical issues with the campaigns. “We have a secure platform that can continue to connect with users of the app even if the candidate's website goes down,” continues Camilo, "as our apps gather campaign information from a variety of sources.”
The apps aren’t just for getting more information from the campaign. Users of the app can share messages with their friends and can even sign up to volunteer or donate through the applications. “People are getting used to consuming information on their own terms. Our apps let you keep close to important political campaigns on your time.” shares Camilo.