New Website Offers Advanced Data Management, Analytics Capabilities
Altair's prospecting website is faster than ever before. Additionally, the platform offers sophisticated analytical tools that allow marketers to gain detailed insights into their target audiences.
"Altair is an established expert in data collection, analytics and reporting," said Shane Helfenberger, Vice President of Data Operations at Altair. "Our new website gives marketers the ability to access and segment seemingly infinite amounts of up-to-date information about their most valuable prospective customers. In addition, users have an incredible selection of advanced tools to use the data most effectively in marketing campaigns."
The new website capitalizes on these incredibly rich databases to provide marketers the most in-depth and relevant information about their target audiences. The website includes models and databases, such as:
Data pertaining to prospects for prime, Federal Housing Administration and 15-year refinance loans
Home equity prospect data
Reverse mortgage data
New mover (updated weekly) and new homeowner
Altair's segmentation capabilities ensure users can distinguish high-quality prospects, as the new website leverages advanced indexing and offers a greater number of selects and outputs. The site also provides flexibility for geography selects specifically allowing marketers to focus on the most relevant regions, cities, towns, neighborhoods or radius selections.
Additionally, marketers can use the new website to target new residents through demographics, survey data, deed records, modeled data and much more. Users can also access records about individual residents at a household or individual level.
Altair's new prospecting website is a testament to Altair's dedication to being an industry-leading source of valuable consumer insight.
MyAltairProspects, a division of Altair Customer Intelligence headquartered in Franklin, TN, specializes in the compilation and distribution of data to ensure our clients can be the first to market their products and services. We know that when you use better data you yield better results. And with better results come increased sales, improved response rates and better returns on your marketing investments. http://myaltairprospects.com/