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NAMSR News- Gastrointestinal breakthrough in imaging and testing

Breakthrough in gastrointestinal imaging creates real-time results with the development of ‘nanojuice’

 
ARLINGTON, Va. - July 9, 2014 - PRLog -- Conventional imaging methods are known to come up short when dealing with the gut, the site of IBS, Celica’s and Crohn's disease, among other intestinal issues. Researchers at the University of Buffalo believe with the many animal studies administered they may have solved the problem.

Researchers used what they refer to as “nanojuice” a combination of specially designed nanoparticles containing dyes known as naphthalocyanines for patients (mice) to drink. Once the juice hits the small intestines, the doctor then hits it with a laser beam revealing real-time functions of the organ, according to a news release of the University of Buffalo.

"Conventional imaging methods show the organ and blockages, but this method allows you to see how the small intestine operates in real time," said University of Buffalo biomedical engineering professor Jonathan Lovell, and co-author of theNature Nanotechnology article describing the findings. "Better imaging will improve our understanding of these diseases and allow doctors to more effectively care for people suffering from them," he explained in the news release.

While the team has only administered the nanojuice in mice, it plans on making improvements to the imaging methods and moving onto human trials. In the future researchers hope to use the method to map other areas of the 20-plus feet of gastrointestinal tract located between the stomach and large intestine.

Researchers have made the dyes user friendly and are safe for human consumption; that are normally absorbed into the blood stream. The new process would be a noninvasive way of locating and tracking real-time defects.

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The course and training helps to develop the industry skills, maximizing the candidates’ potential and goals, as well as making them feel valued and stimulated in their role when communicating with members of the medical community. By an applicant acquiring medical sales training and a RMSR Certification, it puts him/her in a position of strength and qualifies them for medical sales jobs. Medical knowledge is key in this industry and when communicating with doctors, surgeons, and nurses etc. It is extremely important for representatives to use key terminology pertaining to the medical product he/she will be promoting. The only way to succeed in this industry is to garner actual sales. Doctors and Surgeons will not acknowledge a Sales Rep who is not proficient in essential medical terminology, knowledgeable of medical devices/equipment and the anatomy. For those lacking a solid sales background the RMSR course covers knowledge of medical selling techniques and regulation such as Effective Territory Management, Effective Networking, Medical Sales Ethical & Regulatory Guidelines and more.

The National Association of Medical Sales Representative™ (NAMSR) is the largest professional association in the world for Medical Sales Representatives. Through our numerous members, the NAMSR™ provides accredited training, continuing education, information about the industry, up-to-date news, programs to assist medical sales reps in their work, training programs to assist candidates who want to break into the industry and initiatives to improve communication with the medical sales field.

For more information on the NAMSR or the RMSR certification visit www.medicalsalescareer.com or call 800-313-9198

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