Practice management is the vital “third leg of the stool” upon which the Academy’s comprehensive curriculum rests. Strategically aligned with its turnkey Bull’s-Eye Marketing systems and the proprietary Scranton Sales Process, practice management is ultimately an essential ingredient in the Academy approach to reaching and maintaining annual production levels in the $2M-and-above range.
“No matter how you slice it, running a business is a team effort,” said Academy Founder David Scranton. “So, unless you’re assembling the right team, delegating work properly and optimizing your time, you’re really undermining a lot of your efforts with sales and marketing and, in the process, earning far less than you could be. The turnkey systems and strategies we teach for practice management go hand-in-hand with our sales and marketing, and ensure that our advisors only do $1,000-an-hour work.”
Though Academy advisors receive ongoing coaching and support in practice management, the classroom setting of the Practice Management Academy allowed for in-depth instruction and detailed demonstrations of key systems and strategies. Advisors and team members learned together through role-playing, visual aids, handouts and ongoing dialogue with the Academy coaching team. The agenda covered everything from practice management’s crucial synergy with Bull’s-Eye Marketing and the Sales Process, to every important “how-to” component, including:
· Assembling your “superstar”
· Staff training and management
· Maximizing office efficiency and productivity
· Optimizing resources
· Setting goals and tracking metrics
· Creating the ideal office environment
Creating the “wow” experience for clients and prospects
· “As with all of our live training events, this one also provided a great networking opportunity for advisors to connect and learn from one another, which is something we feel strongly about,” Scranton said. “And, as always, everyone went home with new turnkey tools and processes to help them immediately put what they learned into practice, which is another thing we strongly believe in.”
Scranton said the inaugural Practice Management Academy was such a resounding success that he and the coaching team are already working on organizing the next one – tentatively scheduled for November.
About Advisors’ Academy
David J. Scranton (CLU, ChFC, CFP®, CFA, MSFS) founded Advisors’ Academy in 2007 with a vision to build an innovative Independent Field Marketing Organization (FMO/IMO) that would teach other highly successful, motivated advisors how to achieve even higher levels of success while always putting the interests of their clients first.
Through ongoing personal coaching and training in a variety of novel, market-proven systems, and turnkey tools that encompass every aspect of the business, hundreds of elite advisors across the country are now sharing in the realization of Scranton’s vision.
In addition to running Advisors’ Academy, David J. Scranton is one of America’s most respected and successful independent financial advisors in his own right, and author of the acclaimed book, Stop the Financial Insanity; How to Keep Wall Street’s Cancer from Spreading to Your Portfolio.