Is Minisite Design Effective or Waste of Money

KOLKATA, India - July 7, 2014 - PRLog -- What is a minisite?

A minisite is focused only on a single product or two. It offers in-depth information about a product or product group intended for marketing. Such sites are usually made more appealing with different multimedia elements as well as contents that complement the visual themes.

A minisite is designed with a sole purpose to launch, promote and sell one particular product instead of a group of products the company deals with. These mini sites are designed more responsive as a direct approach towards marketing and selling.

Minisites have been in use since World Wide Web started enjoying overwhelming popularity during mid 90s. The marketers adopted this option in a hope to enjoy the patronage of worldwide audience on the internet.


What does a minisite feature?

·         A catchy graphic header

·         A large headline along with a few smaller sub-headlines

·         A letter-type format

·         Direct response techniques for marketing including call-to-action visuals

·         Ecovers or other virtual product packages for higher perceived value

What are the advantages of having a minisite?

Virtual market has been expanding and that too at a rapid pace. A minisite, being uncluttered in look and with its in-brief but to-the-point information, easily attracts attention from a larger group of customers who have aligned their preference with comfort enjoyed through online buy. Minisite design has become as one of the most coveted identities for the expert professionals in this niche.

A minisite gives your brand and products/services a more instant recognition. Apart from its captivating look, a minisite is designed very intuitive as well. Effective call-to-actions are included to encourage the visitors to make a buy. In other words, a minisite is more effective – compared to traditional websites – to better conversion rate.

A minisite hands you a strong online presence through an effective combination of inspirational look and professional feel. A good format of any familiar website also features the same qualities. However, it takes elbow grease to complete a traditional website containing several pages but that is not the case with a minisite as it can be designed with more ease and in a shorter length of time.

A general website, being heavy in size, is seldom read thoroughly by the visitors. They just take snaps of those pages with their eyes. But a minisite is smaller in size with less content and images. So, there is a strong possibility that it will be minutely read. Needless to say, when your site attracts more attention from the target audience, you can expect to see an improved conversion ratio and that will, in turn, have its strong reflection in your sales chart. So the question is how a minisite design can benefit them in terms of a solid boost to their business. Let us explore the possible pros of minisites.

Last but not the least, minisite design (http://www.ecoverexpert.com)  never sets you back by a fortune, you can get it done even on your shoestring budget.