Cheryl Tanenbaum, Intracoastal Bank’s SVP/Chief Financial Officer, was featured on the Top 25 Community Banker Influencers on Twitter list.
ICBA Executive Vice President and Chief Marketing Officer Chris Lorence congratulated the influencers and added that consumers are expecting their financial institutions to have strong brand identity online and that these top community bankers understand that building a brand goes beyond just a physical presence - they consistently introduce fresh content and interact with their customers.
“It’s a privilege to be featured on ICBA’s Top 25 Community Banker Influencers on Twitter list,” said Tanenbaum. “We have always strived to make social media an integral part of our brand and communications strategy,” she added. She also said that social media lets customers community online directly with the bank and strengthens their ties in the community and customer relationships.
Community bankers throughout the nation were eligible to be part of ICBA’s list. Community bankers were chosen based on their engagement with fans and followers, the content distributed on their social media platforms, the number of fans and/or followers they have, and the frequency of posting new content. Several of the community bankers featured on ICBA’s Top 25 Community Banker Influencers on Twitter list will be profiled in September’s issue of ICBA Independent Banker.
There are nearly 2,500 banks that have a Facebook and Twitter presence, including more than 1,700 on Facebook alone. Of all the banks that have Facebook pages, more than half are banks that have between $100 million and $500 million in assets.
To view the entire 50 community banks and 25 community bankers featured on these lists, visit www.icba.org/
The Independent Community Bankers of America®, the nation’s voice for more than 6,500 community banks of all sizes and charter types, is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, best-in-class education and high-quality products and services. For more information, visit www.icba.org.
Intracoastal Bank, headquartered in Palm Coast, and is a locally owned and operated financial institution. Intracoastal Bank’s main banking center is located at 1290 Palm Coast Parkway, NW, Palm Coast, Florida 32137. The Bank’s Lending Center is located at 1659 N. Clyde Morris Blvd Ste 2, Daytona Beach, FL 32117. The Bank serves the Flagler and Volusia Counties area. The bank offers a full range of deposit and loan products tailored to meet the needs of customers and the community. The bank is a state charted commercial bank, member FDIC. More corporate information and e-banking are available at http://www.intracoastalbank.net, or join the conversation with Intracoastal Bank on Facebook at https://www.facebook.com/