Menchie's Colonie Center Announces Opening of New Self-Serve Mobile Yogurt Truck

July 3, 2014 - PRLog -- ENCINO, Calif. – Menchie’s, North America’s fastest growing self-serve frozen yogurt franchise, is excited to announce the newest addition to the Upstate New York Menchie’s family: a mobile, self-serve fro-yo food truck. The truck will launch on July 4 and will be used for a variety of events including sporting events, office parties, birthday and graduation celebrations, county fairs and private events.

Upstate New York’s mobile fro-yo truck will be Menchie’s second mobile truck, with Houston being the franchise concept’s first foray into mobile desserts. The Upstate New York truck will boast eight flavors with over 40 toppings to choose from. The truck’s July 4 flavors will include Peachy Keen, Live from New York Cheesecake and Pure Chocolate.

“The launch of the Upstate New York mobile frozen yogurt truck is a really exciting opportunity for us,” said Brian Trager, owner of the Colonie Center Menchie’s location. “At Menchie’s, we truly believe in making guests smile and this mobile truck will allow us to serve up yogurt and smiles on the go. It’s clear from Menchie’s continued growth that guests are happy with our product and the Menchie’s experience, so I think the launch of this truck will really show how dedicated we are to bringing a great experience to everyone, no matter where they are.”

The launch of the truck marks the continued expansion of an already popular family-friendly brand known for their delivery of smiles and guest satisfaction. Menchie’s is dedicated to making their frozen yogurt shop a community experience, one that will leave guests satisfied, happy and always coming back for more.

The mobile truck will launch at the Clifton Park July 4 Festival and will then be at the Saratoga County fair for one week following its launch. For more information on booking Mobile Menchie’s, please call (855) MIX-MASTER. For more information regarding Menchie’s, including store locations or franchising opportunities, please visit www.menchies.com.Like Menchie’s on Facebook atwww.Facebook.com/MyMenchiesor follow on Twitter atwww.Twitter.com/MyMenchies.

About Menchie’s:

Menchie’s creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie’s is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 400 stores, the franchisehas locations open in the United States, Canada, Japan, China, Singapore, Australia, Pakistan, India, U.A.E. Saudi Arabia, South Africa, Guam, and Puerto Rico. Menchie’s expects to celebrate 500 open stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of “smiley” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.