Learning Light’s latest report – called ‘A Review of the E-learning Market in Europe and beyond, 2013/14’ – sets out the size and state of the online learning technologies markets in 20 European countries, including the UK. It also examines the market for online learning technologies in China.
This report updates similar market analyses published by Learning Light in 2007 and 2009 – although the 2013/14 report is the first one to study the Chinese market.
Learning Light - which regularly carries out specific research and market analysis relating to the e-learning and corporate online learning markets for clients including organisations seeking investment and/or specific advice about this market; investors and potential investors; universities and other educational bodies, as well as national and international bodies including government departments - conducts a great deal of international intelligence gathering. It has fed this data into its forecasting model – which, among other things, makes use of Statistical Package for Social Scientists (SPSS) software – to arrive at its published figures.
The UK online learning technologies market, which is currently worth over £560m a year is still the largest single online learning technologies market in Europe. However, in the wake of strong market growth by France – whose online learning technologies market has been growing at about twice the rate of the UK’s over the last four years or so - it is now being hard-pressed to hang on to its position as ‘number one’ in Europe.
At the other end of the scale, some European countries – notably Greece and Ireland – have seen their online learning technologies markets shrink in real terms between 2009/10 and 2012/13; while Slovakia and Italy have experienced the largest percentage increases in their national markets over that period.
Learning Light director, David Patterson, commented: “This Industry Report provides a thorough assessment of the UK’s corporate e-learning sector, identifying and analysing the key issues and trends that affect the corporate online learning industry. And. thanks to our previous Industry Reports, there are now comparable figures for this sector from 2007 and 2010 to go with the current figures from 2013.
“There are also comparable figures, now, for countries in Europe from 2010 to 2013 – and, for the first time, the new report assesses the size and scope of the Chinese market for online learning technologies. As such, these series of Learning Light Reports make essential reading for all e-learning market analysts and commentators, as well as would-be successful entrepreneurs and operators in this sector.”
The final section of this new report looks even further afield than Europe by – for the first time – examining the Chinese corporate online learning technologies (e-learning)
“The growing use of e-learning in China is being fed both by an increasing demand for knowledge management within companies and by the increased popularity of rapid authoring tools,” said David. “These tools are enabling companies to not only gather and then harness internal – previously siloed - knowledge and skills but also to then develop their own content based on these skills and knowledge.
“Then, again, in China, state-owned enterprises are obliged, by law, to spend 2.5% of their employees’ salary bill on training,” he added. “Moreover, it’s not uncommon for large private sector and state-owned enterprises to recruit 10,000 new employees a year.
“All of this – along with other information contained in the Learning Light report - suggests that there’s a large and growing market for learning as well as available budgets to provide that learning.”
The Learning Light report - ‘A Review of the E-learning Market in Europe and beyond, 2013/14’ – is available from http://www.e-
About the Learning Light Industry Report
In 2007, Learning Light commissioned and published a report on the size and value of the UK e-learning industry. This was followed, in 2009, by an updated and expanded report which contained interviews with a number of leading players (vendors) in the industry, asking their view of the market and further seeking to quantify the market size. A similar – but, again, expanded and refined - process was followed with regards to the 2014 report.
About Learning Light Ltd
Sheffield-based Learning Light, founded, in 2005, provides advice and help to organisations using e-learning and learning technologies to improve their business performance. It’s one of the few organisations in Europe that publishes regular research on the e-learning market – notably publishing in-depth reports on the UK and European e-learning markets, encompassing market size, growth projections and technology trends.
Learning Light’s research has been used widely by Governments to inform economic policy; by universities and education establishments;
Learning Light provides support for clients at all stages of an e-learning project and also offers ready-developed e-learning courses in a variety of topics, as well as a range of courses for the engineering, manufacturing, waste management and recycling sectors. It is a WAMITAB Approved Centre to deliver qualifications.
Further information from:
David Patterson/ Gill Broadhead, Learning Light,+44 (0)114 223 2442
Bob Little, Bob Little Press & PR, +44 (0)1727 860405