For sexy, frizz-free hair this summer, Brilliance New York offers these tips:
Shampoo Less – Despite the “no poo” (or no shampoo) trend, especially among curly-haired women, Brilliance New York suggests using less shampoo instead. While daily shampoos are not necessary and can cause dryness, a little cleaning is necessary. Wash every 2 or 3 days instead and use a sulfate-free shampoo, like the company’s Protect & Repair Shampoo. It doesn’t contain the harsh foaming agents that can cause dryness and strip hair color.
Fight frizz - Put life back into dry hair and keep frizz under control with a high quality hair serum. Brilliance New York’s Diamond Drop Serum uses diamonds and Argan Oil to smooth out frizz and keep hair smooth. Apply it to the ends of wet hair as needed, at least three times a week.
Avoid heat damage with the right styling tools – Ceramic, tourmaline, Far Infrared, diamonds… the materials and technology used in hair tools have advanced greatly, which is why professional tools are worth the investment. All of these materials work to protect hair and lessen heat damage while improving results. A ceramic, temperature-
“Customers have counted on us for professional flat irons and curling irons that prevent heat damage,” said Adi Schwartz, Vice President of Product Development. “While our products help prevent dryness, we hope these tips will help customers protect their hair even further from the effects of sun and chlorine this summer.”
Until July 6th, consumers who order hair styling tools, hair care or skin care online can receive 60% off with the above-mentioned code. Those who order more than $150 (after coupon code) by phone, will also receive a gift with purchase: a mini hair straightener. To order, visit www.brilliancenewyork.com or call 877-654-8889.
About Brilliance New York
Brilliance New York is a house of beauty renowned for luxurious products infused with diamonds and minerals. Although first known for its diamond-infused flat irons and clipless curling irons, the company now offers a full range of luxe skin care, hair care, hair styling tools and color cosmetics. Brilliance New York is based in Hollywood, Florida and sells its products online or in its stores in Beverly Hills, Miami Beach and Las Vegas. For more information, please visit www.brilliancenewyork.com.