PRLog - July 2, 2014 - WEST NORRITON, Pa. -- As technology plays a larger role in business relations, companies must continually find ways to stay current in the eyes of their consumers. Fusion Innovations met that challenge by redesigning their website to create a better visitor experience. Their CEO Adam explained the need for an easy-to-navigate site, saying, “By providing visitors with an appropriate and intuitive user experience, we engage people longer and drive more of them to continue browsing through the culture of our business.”
One essential element for the website redesign was creating connections between their main site and their social media outlets. “We have an interactive footer on the bottom of the page with a live Twitter and Facebook feed,” Adam said. “We also allow access to our Tumblr, Flickr, and Pinterest, because we realize that people are keener to having a visual experience.”
Another important quality in the new site is ease of navigation. Fusion Innovations reimagined their website with the viewer in mind, creating a convenient and simple experience. They added a traveling header so that as people read content and scroll down the page, the header follows, allowing visitors to view other pages without having to scroll back up. “The website is designed just like our business model,” Adam said. “Simple, yet very effective.”
They added to the streamlined feel of the site by replacing text-heavy content with a minimalist approach that highlights the main points and mission of the company. This allows Fusion Innovations to present a clear message to their clients. “We do this because we believe in creating a window of transparency and allowing clients and potential new team members to see exactly what we’re about,” Adam said.
So far, the changes have been met with enthusiasm from site visitors. “The main feedback I’ve received is that the website is very attractive,”
Fusion Innovations Encourages Businesses to Stay Current
Just as they have responded to changes in technology, Fusion Innovations has recommended that all businesses consider redesigning efforts to stay current. There are a number of reasons to commit to a redesign. An enhanced website builds credibility and authority in the industry, while an outdated site can turn visitors away.
One of the most important developments that are changing the way businesses reach consumers is the increased use of smartphones and tablets. Recent studies have shown that now, 45% of website visitors access the site with their mobile device. This number will continue to trend upward as technology improves. This means that it is critical for companies to optimize their sites for mobile devices. Without taking this crucial step, they will miss out on a large portion of potential clients and consumers.
About Fusion Innovations
Fusion Innovations is a proven leader in the interactive marketing industry. They utilize careful market research and consumer analysis to create precise, personalized campaigns that form lasting connections between clients and their customers. These high-performance initiatives generate greater brand awareness, increase revenues, and maximize their clients’ return on investment. With an expert team of promotional specialists and a reputation for producing exciting new outreach programs, Fusion Innovations has built a reputation that businesses can trust.