SteadyRain partnered with the premiere St. Louis venue to create a completely new digital look and feel supported by implementation of an effective content management system. By building within DNN Community, the digital strategy agency provided The Pageant’s marketing team with the ability to easily create and update content within the website, including the schedule of shows.
Visual enhancements include an archival band database, dedicated band profile pages and image galleries, all focused on engaging target audiences and encouraging website interaction to increase time on site.
SteadyRain’s implementation of DNN Community also impacts The Pageant’s online marketing efforts by simplifying and enhancing search engine optimization, increasing potential for increased organic traffic through local searches for specific bands.
“2013 was a record-setting year for us, due in no small part to SteadyRain’s design of our new website,” said Patrick Hagin, Managing Partner of The Pageant. “I’m proud of the job they did and wholeheartedly applaud the recognition this award brings to Steadyrain.”
As a testament to its success, The Pageant has experienced a 45 percent increase in website traffic and a 24 percent increase of visitor time on site year over year.
“We’re very pleased the judges at Summit think as much of the site as we do,” said SteadyRain Partner, Thompson Knox. “The team wanted to ensure we delivered an award-winning solution for The Pageant. It’s fantastic for both SteadyRain and for our great client to hit this goal.”
The Summit International Awards submissions are evaluated and overseen by a panel of judges consisting of C-level representatives from prestigious digital agencies and creative companies all over the world.
SteadyRain is a privately held, St. Louis-based digital strategy, design and development firm that works closely with each of its clients to create unique and profitable Internet strategies. Its team specializes in strategic planning, website design and development, online marketing solutions, and mobile application development for a wide variety of device types, including iPhones, iPads and Android phones. SteadyRain has been helping businesses and organizations develop their online strategies, increase revenue, and decrease costs since 1999, having worked with clients such as Conoco Phillips, Dent Wizard, the Missouri Botanical Garden, the Missouri Division of Tourism, Nestlé Purina, True Manufacturing and Washington University in St. Louis. For more information about SteadyRain, please visit www.SteadyRain.com.