PRLog - July 1, 2014 - A brief history about the brand: ZAAP was founded with a rebellious spirit and a lofty objective: to introduce Premium Quality E-Cigarettes as a new class of smoking alternative to the U.S. market and rest of the world. ZAAP as industry leader has consistently led the charge to introduce lifestyle-driven design and innovative technology enhance the experience for e-cigarette consumers and have been featured at high-profile award shows, motorsports events, major music festivals and more. ZAAP is the e-cig of choice for many A-list actors, musician and other celebrities around the world.
The word Zaap means “Destroy or Disruptive”. It is believed that E-Cigarette has the potential to be disruptive to existing tobacco industry by giving healthier choice to consumers. ZAAP wants to be a leader in this disruptive revolution. 4.5 million people worldwide has already switched to E-Cigs.
The people behind ZAAP have a passion for building products that simplify, improve and fit seamlessly into your life. We believe that even a minor change in thinking can reap big rewards. The ZAAP team is comprised of consumer electronics experts, designers and engineers. Something we mention all the time!
The nicotine from ZAAP replaces some of the nicotine the smoker previously got from tobacco smoke; this relieves some of the craving and withdrawal symptoms, and allows the ex-smoker to concentrate on overcoming the habitual action of smoking. Nicotine is the addictive component in cigarette smoke and the reason for smoking, but the harm caused by smoking is due to other components in the smoke such as tar, carbon monoxide and other gases.
Smokers throughout the world have always had nightmares while thinking about taking a decision to quit smoking. Many companies have tried to come out with products that can help quit smoking, but not many have been able to taste success as compared to the rehabilitation centers that had been opened to help the smokers to quit the smoking. Many products have come and gone in this category and not many have been able to make an impact.
This market for products designed to help the smokers has now been taken on by ZAAP Technologies in India where there is a huge market for these product because of a large market for cigarettes, so a large number of smokers exist and in turn a large number of people who want to quit smoking also exist.
And to tap this market ZAAP Technologies entered the Indian market with a new product, an Electronic Cigarette brand ZAAP E-Cigs in India. This tobacco free e-cigarette helps in reducing the craving for the nicotine in humans which is based on the nicotine replacement therapy(NRT)
“ZAAP is an iconic global brand from ZAAP Technologies that supports our core value of helping people stay healthy. We believe there is a need for such a product in India. ZAAP is not just an e-cigarette, but a complete infrastructure and support system that can help smokers quit the habit and lead a healthier life,” ZAAP Technologies general manager for marketing, said.