Essentia Water Partners With Jetflow and Riviera Paddleboards for its Summer Giveaway

LAS VEGAS - July 1, 2014 - PRLog -- Essentia® Water, the leading alkaline bottled water brand in the United States, kicks off its Perfect Summer Giveaway promotion on Friday, July 4, 2014. The 60-day online promotion runs through Sunday, August 31 and is hosted on Essentia’s Facebook page (https://www.facebook.com/EssentiaWater).  The contest offers fans the chance to win daily hydration prizes and to be rewarded for referrals with $2 VIP retail coupons for Essentia Water. One grand prizewinner will take home a Riviera stand-up paddleboard that retails for $1,200.

Daily winners selected at random will receive an Essentia Perfect Summer package (approximate $65 retail value) that includes Jetflow’s new Steamer waterproof hydration pack and 5 bottles of Essentia Water (1.0 liter).

The contest will also have a retail in-store presence; over 1 million Essentia Water bottles will include neck hangers promoting the giveaway during July and August.

“Both Jetflow and Essentia share a commitment to providing consumers with innovative and clean hydration, so we are happy to team up with Jetflow again this summer,” said Paul Curhan, Essentia’s vice president of marketing & innovation. Essentia is the official water of Jetflow hydration packs, which offer a proprietary hydration system that replaces a soft-sided bladder with a water bottle, thereby eliminating the polyurethane bladder that often leaks, is difficult to clean and expensive to replace. This is the second time the two brands have partnered for a hydration-themed summer giveaway.

“Because stand-up paddle boarding is such as rapidly growing sport, we are excited to partner with and Riviera Paddleboards and promote our commitment to supporting a healthy, active lifestyle,” said Curhan. According to the Outdoor Industry Association’s 2013 participation study, stand up paddling has the highest percentage of first time participants.