Novariant, Inc. Announces Expansion of Global Partnership with Ag Leader

FREMONT, Calif. - June 30, 2014 - PRLog -- Novariant, Inc., a premier provider of advanced steering solutions for precision agriculture, announced today as part of its continuing focus on providing tailored solutions for the VAR and OEM sectors that it has assigned the rights of its aftermarket Australian distributors to its longstanding partner, Ag Leader. This follows Novariant’s successful transition of its North American distribution in 2010 followed by transition of its European distribution in 2012 to Ag Leader.

This announcement reflects the strategic shift that has been underway since Novariant established partnerships with industry leading companies including Ag Leader Technology, Leica GeoSystems and Househam Sprayers etc.

“We recognize that there are two key points of purchase for precision steering solutions in the agriculture industry,” says Dave Vaughn, CEO of Novariant, Inc. "We have had great success in the aftermarket and will continue to meet those needs by providing solutions in conjunction with our strategic partner, Ag Leader. This move allows us to maintain our focus on OEM direct install and VAR markets with our suite of plug and play steering solutions”.

"We have a strong relationship with Ag Leader as evidenced by our joint success in North America and Europe," offered Vaughn. "We will continue to build on that success in Australia where our common distribution network makes for a natural transition."

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About Novariant

For more than two decades, Novariant  has  focused on the development and application of advanced precision steering solutions for Agriculture that provide differentiated steering performance across multiple platforms. With over 35,000 systems in the field and 750 unique platform install kits… steering is all we do.

Today, by combining its unique IP and decades of expertise in precision GPS enabled technologies with a broad range of precision steering possibilities, Novariant offers unrivaled plug and play interoperable capabilities to OEM’s and VAR’s worldwide. Novariant can be found at www.novariant.com or by calling +1-510-933-4800.

About Ag Leader

Ag Leader Technology, Inc., is the recognized technology innovator of precision agriculture hardware and software. Located in Ames, Iowa, USA, the company designs, manufactures and markets industry leading precision farming technology to help growers make smart, profitable business decisions. Founded in 1992, the company has achieved consistent growth and expansion by providing value-based products that help growers and agricultural professionals achieve and maintain a successful, profitable operation. For more information, visit www.agleader.com.