The EFFi Foods® website, not only offers a user friendly online store for the new snacking on-the-go nutrition bar Probiotic CareBar®, but it gives consumers the opportunity to “own your journey” and learn more about the importance of organic food, sustainability, nutraceuticals, probiotics, and personal nutrition.
"Our products are not just for environmentally conscious, green, healthy fitness professionals or athletes.” said Carina Ayden, Founder and Executive Director of EFFi Foods®. “We made this product for a Modern Human - everyone living in the fast lane. There are no privileges and there are no exclusions. It's about personal nutrition, because everything great that ever happens - starts from within."
Visitors to the site will be well informed on the business and environmental ethics of EFFi Foods®, including their fair trade practices, numerous partnerships and green commitment to triple bottom line principals. The newsletter and blog will feature special guests such as dieticians, doctors, sustainability experts and nutritionists offering their unique insights into what it means to be healthy. The new site will give readers an in-depth look into the company’s variousphilanthropic initiatives and humanitarian partners through EFFi Care360™. They will learn how a portion of the profits is donated both locally and around the world.
"EFFi Foods® is a brand with high attention to detail from how it operates as a business to the products packaging. That's why our main focus is to provide a beautiful yet easy to navigate online experience,"
The new EFFi Foods® online store gives the rapidly growing fan base the ability to make purchases online while avoiding regular store mark-ups. The accelerated launch of the online store, from the fall to the summer was due to the demand for the company’s organic and nutritious Probiotic CareBar® which also officially launched this month.
Eco Friendly Foods Initiative® (EFFi Foods)
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