PRLog - June 30, 2014 - ATLANTA -- ATLANTA, GA – The Sleep is 4 Suckers brand has its grand opening of its first flagship store, located in South DeKalb Mall, on Friday, July 11th at 3 P.M. The grand opening is hosted by DJ Infamous and Friends. The store launch will be the kick-off of an eventful weekend of exciting happenings surrounding the motivational street wear label.
The grand opening of the primary location for Sleep is 4 Suckers clothing line will highlight the journey that the brand has taken and celebrate the philosophy behind The Sleepless Society. The grand opening taking place on July 11, 2014 in South DeKalb Mall, starting at 3:00 P.M. will be hosted by DJ Infamous. There will be opportunities for photos with celebrity brands, door prizes, and the reveal of new designs. The climax of the evening will be the fourth series of a unique industry affair, Phase4 Photo-shoot Party at Posh Lounge. This original event focuses on highlighting supporters and friends of Si4S by allotting them a free professional photo shoot at the event. Other grand opening festivities include an evening celebration at Metro Fuxon, Saturday, July 12th at 10 P.M. in midtown Atlanta. Followed by the closing celebration at Anchor Bar on Sunday, July 13, 2014 at 3 P.M. in Buckhead.
David Shands, Owner Sleep is 4 Suckers, explains the brands beliefs by saying, “Sleep is 4 Suckers is a philosophy. We don’t want to change your decision on what to wear, we want you to buy our clothes because it makes you think. We want you to trade in your idle times to pursue goals to make things in your life change. So it’s an understanding that instead of sleeping 8 hours, I will sleep 7 hours and use that extra hour to chase my dreams.”
Interviews, photography, videography opportunities are available on-site.
About Sleep is 4 Suckers
Sleep is 4 Suckers is a motivational clothing line that is geared towards ambitious go-getters and tireless entrepreneurs. Established in March of 2010, the company has seen very rapid growth. Products are currently available in three different locations around metro Atlanta, GA with a home retail site at Cumberland Mall. After being endorsed by world-renowned life coach, Eric “ET the Hip Hop Preacher” Thomas, Si4S has reached international sales.
About David Shands
David Shands, Founder of Sleep is 4 Suckers, looks to bridge the gap between fashion and entrepreneurship. He brings the ideas of money management and financial literacy to public sector forums. His educational model gives listeners the roadmap to success through storytelling of his personal failures and triumphs.
About DJ Infamous
DJ Infamous the “Youngest In Charge” is a key phrase used to describe one of Atlanta’s most sought after DJs. His independently produced mixtapes and radio show located in Atlanta, GA provides hip hop lovers with collaborative singles unique to the industry. He is most recently known for his new hit single Double Cup, which is in heavy rotation on national airwaves.