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Wentronic will only maintain product data in the Perfion Product Information Management PIM system

Wentronic will only maintain product data in Perfion in the future. With the new PIM system, a central, consistent and structured database is built up. It will be able to feed all media, catalogs, and websites and allow exports and feature searche

PRLog - Jun. 30, 2014 - PHILADELPHIA -- Because of an outdated data setup, Wentronic’s entire IT infrastructure is replaced: With Microsoft Dynamics NAV 2013, the company keeps it’s existing ERP provider, but takes the PIM relevant data from NAV and places it in the closely connected but separately managed Perfion Product Information Management system. Later, other system modules, such as a new CRM and a new webshop will be added.

Wentronic will only maintain product data in Perfion in the future. The data from the existing file servers, image databases, etc., is integrated into the new PIM solution, while the ERP system is connected bidirectionally via the API interfaces. With the Perfion PIM system, a central, consistent and structured database is built up. It will be able to feed all media, catalogs, and websites and allow exports and feature searches.

Simon Rabe, Head of Marketing, Wentronic GmbH explains:

"We compared six different PIM systems. For us, two points were specifically crucial for choosing Perfion: First, the API that allows an exchange of real-time data with our future Microsoft Dynamics NAV 2013 at any time. Second, the ease of use of Perfion; especially the mass data maintenance and inheritance were very convincing. In addition, the company Perfion made a very pragmatic, sympathetic and straightforward impression, which is always an important factor to us when choosing business partners."

As a retailer and manufacturer, Wentronic produces various commercial media for its own brands. These print and digital media at least will be "fed" with data by the Perfion PIM system from 2015:

• Wentronic main catalog with 870 pages and more than 12,000 items
• B2B webshop for all Wentronic subsidiaries worldwide
• Separate brand catalogs and manufacturer websites for five own brands
• Trader Newsletter, product data sheets, and offers
• Exports via XML, CSV as a service for business partners

Since Wentronic sells its products to large customers, who place a high value on maximum automation of business processes - e.g. the Otto Versand or Amazon – an EDI interface is also established with support from the Perfion data and an additional third-party software. In addition to the pure product data, all commercial processes between business partners, such as purchase orders, shipping advices or invoices, are processed exclusively by the system, without any additional, manual intervention by the staff.

Because of its UTF8 support, Perfion manages all the characters of the up to 14 languages that are currently used in Wentronic Sales - including Korean, Thai, Chinese and Russian.

Wentronic also plans to create a custom Workflow Management for corrections and approval with the Perfion standard solution:

"A decisive factor for us was the flexibility of Perfion to add other, additionally required functions. E.g., we need an efficient Workflow Management with approvals, translation routines and correction loops, and now, at last, we are carrying this out as well in collaboration with Perfion."

The Workflow Management will subsequently be part of the Perfion standard system.

As a distributor of electronic accessories, Wentronic is one of the leaders in the sector in Europe, marketing their comprehensive product range to wholesalers, mail order dealers, online retailers, and conventional retailers, as well as industrial companies all over the world. For more than 20 years, the company, which has its headquarters in Germany and branches in Hong Kong and China, has been growing steadily.

Joseph J. Walsh

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Source:Perfion Inc.
Location:Philadelphia - Pennsylvania - United States
Tags:pim, product information management, Perfion, Marketing, ecommerce
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