The report, titled Japan: Land of Mobile Opportunity, discovered that Japanese mobile consumers are far more likely to prefer paid and subscription-
The report also looked at mobile consumer demographics to understand what segments account for the largest portion of monthly mobile spending. College educated, white collar males accounted for the majority of app spending, followed closely by college educated, white collar females. Students, however, accounted for the second largest group of spenders by average spent monthly.
The report, Japan: Land of Mobile Opportunity (http://www.iocubed.com/
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