There are hundreds of tools out there, paid and free, that will help you keep up with what your performance online. Here is the 5 indispensable free social media tools you should definitely engage in:
Social Mentions: (Free)
This is an important listening tool. Social mentions will collect datas from across all social media platforms like Facebook, Twitter, Youtube etc. It helps you determine if you are getting a positive or a negative response and the different sources that are most engaging. It also helps you find your brand keywords and determine your competitors.
Google Alerts: (Free)
Basic and effective. Google alerts is a simple way to find out which website is posting about you. Any kind of search entry, or feedbacks will be immediately emailed to you. Make sure that you sign up for google alerts.
Hootsuite: (Free & Paid)
It is one of the most comprehensive tool that integrates all social media sites where you can manage & schedule all accounts at once like Facebook, Twitter, Google +, LinkedIn etc. Here you can add search columns to find our who is mentioning you or talking about you in realtime. A very convenient tool to stay updated.
Especially useful for collecting analytics, Sproutsocial helps you measure and understand the result of your social media campaigns so that you can visualize important metrics. It also helps you schedule and reply to post , and also directly monitor your message inboxes accross all platforms.
Tired of the lengthy links that you post on your social media sites? Bitly is specialized in shortening those links so that your post will be neat and clean. It features real-time analytics and bookmarks your favourite sites and and pages. It also enable you to easily track the clicks across all platforms.
Remember that these tools are not all-inclusive but is a tit-bit collections of what is out there. You will need to perform a special search everyday. This will definitely make your personal searching more effective and improve your listening too.