The business environment in the global telecom industry has been volatile. There was a time when service providers were generating huge profits from the market; however, today many are gearing for their survival. The report assesses the telecom business environment and helps in chalking out business plans for success in this sector.
The report studies the business very objectively to help in locating numerous opportunities to capitalize on it. Stringent government regulations are hampering the market growth and have taken away large number of opportunities from the service providers.
The report states that the operator must have a fresh approach towards conduction of business and must revamp their plans to tackle the situation. It states that more than loyalty, they must concentrate on innovation of enhanced products. If one does not concentrate on innovation, the well-established companies would also lose ground if no better products were provided.
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Focusing less on the target audience and analyzing their needs and lifestyle also results in losses. Different companies can together innovate to provide better services and products. The report offers deeper insights into the business of roaming for 4g and other advanced mobile technologies. The report analyzes the roaming service market to be most promising and attractive in future.
The report has analyzed the customer segmentation and pricing models in-depth to help the operators in increasing the customer base and increase brand value. Further, the report would help in formulating strategies to reduce cost and provide plans to increase the network coverage.
In the year 2012, data plans contributed about 65% of the mobile multimedia sector. Further, the mobile multimedia sector generated US$11.26 in the year 2012. The report expects this sector to be one of the most attractive sectors in future. The report also discusses the various device markets such as Phablets, tablet, Smartphone, etc., and gives actionable insights for driving growth.
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