PointGrab's CamMe Wins “Most Innovative Mobile App” At Mobile World Congress 2014

HOD HASHARON, Israel - June 26, 2014 - PRLog -- Mobile World Congress – Barcelona, Spain – Feb. 25, 2014 – PointGrab Ltd., the global leader in advanced gesture recognition software solutions, won the prize for the “2014 Most Innovative Mobile App” at the Global Mobile Awards, in recognition of their popular mobile hand gesture camera app, CamMe (https://itunes.apple.com/us/app/camme/id597208969?mt=8).

“We are happy to have our efforts recognized, confirming CamMe as a ground-breaking example of top tier technology translated seamlessly into an enjoyable and valuable consumer experience,” said Assaf Gad, CMO of PointGrab.  “CamMe has been so well received and the app just goes to prove that consumers want hand gesture control in their everyday lives when it is done in a practical and useful way.”

CamMe allow users to take a picture even when their phone is not in hand (from up to 16 feet away) simply requiring the user to raise a hand and make a fist to begin a countdown before the photo is taken.  With over 1 million downloads to date, CamMe provides an example of a very practical integration of hand gesture technology for mobile platforms.

“Now in the 19th year, the Global Mobile Awards once again showcase the outstanding level of innovation and creative products and services being developed across a diverse and growing industry,” said John Hoffman, CEO, GSMA Ltd. “With more than 680 high caliber entries this year, the competition was stronger than ever and it is a significant achievement to have been honored today. The GSMA would like to warmly congratulate all Global Mobile Awards winners and recognize all those who took part for continuing to drive mobile communications into the future.”

The Global Mobile Awards, held annually at the Mobile World Congress (MWC), acknowledges the rapidly growing importance of applications to business’ and consumers, creating an award category that exemplifies those who shift the collective market to the next level.  CamMe was measured alongside a multitude of diverse apps worldwide against specific key criteria including the level of complexity of the technology converted into simplicity for the user, quality design coupled with a compelling experience and UI appeal.

For more information on CamMe, please visit: http://www.pointgrab.com