The agreement builds on an existing relationship in which Syniverse has helped swanbay.tv support English Premier League and European soccer clubs to reach their rapidly growing fan bases in Asia Pacific and India. Working with Syniverse, swanbay.tv is launching integrated mobile marketing campaigns for the clubs in Malaysia, India, Indonesia, Australia and Eastern Europe.
“Reaching mobile users and providing them with content about their favorite sports clubs, wherever they are in the world, is a key objective for swanbay.tv,”
The Syniverse Campaign Management solution enables companies to capitalize on the value of mobile with a range of customized programs that deliver rich media content directly to users’ mobile devices. From simple push notifications to social media updates to customized offers, the solution empowers companies to deliver hyperpersonalized, time-sensitive content, including reminders, notifications, sales promotions, public safety alerts, photos, videos and audio clips.
“As a trusted intermediary at the center of the mobile ecosystem for more than 25 years, Syniverse is ideally positioned to help swanbay.tv monetize mobile by creating valuable services for their customers that enhances brand loyalty by offering reliable, secure and end-to-end rich mobile experiences in real time,” said Alfred de Cárdenas (http://www.syniverse.com/
With the number of mobile users in the world now having reached 4.5 billion (http://mobithinking.com/
Syniverse is the leading global transaction processor that connects more than 1,500 mobile service providers, enterprises, ISPs and OTTs in nearly 200 countries and territories, enabling seamless mobile communications across disparate and rapidly evolving networks, devices and applications. We deliver innovative cloud-based solutions that facilitate superior end-user experiences through always-on services and real-time engagement. For more than 25 years, Syniverse has been simplifying complexity to deliver the promise of mobility – a simple, interoperable experience, anytime, anywhere. For more information, visit www.syniverse.com, follow Syniverse on Twitter (http://www.twitter.com/
swanbay.tv provides mobile services for Operators, Advertisers and Content Owners across the world. The company enables video rights holders to monetize their content on its multi-currency, multi-channel billing and payment platform, for delivery to the end user online and on mobiles worldwide, at no cost to the content providers. swanbay.tv provides mobile network operators worldwide with the ability to provide premium video content to their subscribers, reducing churn and retaining loyalty. No capital or operating expenditure is required – the system can be self-funding and revenue generating. Brands and advertisers can market to interested consumers in all territories by embedding video and banner adverts into video content.
www.swanbay.tv, follow swanbay.tv on Twitter (http://www.twitter.com/