Commenting on this, Mr. Suresh Hemmady, Chairman, SVC Bank said “We are extremely optimistic and confident that we are equipped to meet new challenges for business expansion and growth. Our new brand logo will enhance the overall experience of . It represents the bank’s core values of trust and progress as it takes a step forward. This change enhances the bank's status in the country and provides the differentiation needed to stand out in a competitive and crowded marketplace.”
A snapshot of the derivation of the logo is given below:
It is a combination of S & V and also the upward spiral signaling growth which culminates into the new logo of SVC Bank heralding a new age of prosperity for the bank and its customers.
The new logo element consists of 3 bands:
The new logo of ‘SVC Bank’ will usher a crisper and sharper image whilst retaining all the values the bank stands for.
This announcement comes at a time when SVC Bank announced a landmark financial year, making it one of the country’s strongest performers in the sector. FY13-14 witnessed the bank garnering a net profit of Rs. 103 crores, with total business of Rs. 17,572 crores – an increase of more than 16% as compared to FY 12-13.
Mr. Shrinivas Joshi, MD, stated “The new brand logo is crisp and signifies an organization with a strong focus on ethical business practices. It reinforces SVC Bank’s commitment to provide the very best of banking services to ensure customer satisfaction. The rebranding represents our ambitions and shows how the bank has evolved into a dynamic and leading bank in recent years.”
The year 2014 has marked well over a century of growth for the bank and its customers. The bank added 12 new branches in FY 13-14 taking the total count of its branches across the country to 157. The bank now has presence in 9 states in the country comprising Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh, Gujarat, Goa, New Delhi, Madhya Pradesh and Rajasthan - the newest addition.
About SVC Bank
Set up in 1906 as Shamrao Vithal Cooperative Bank Ltd., SVC Bank has contributed significantly to the development of the cooperative movement in India for over a century. Today, the bank is one of oldest and most recognized names in the country’s cooperative banking space and remains the country’s only multi-state scheduled bank with a presence across 9 states. It is also the first and only bank to develop and offer ‘Genius’ – a core banking solution to more than 80 other cooperative banks. With a total business of Rs. 17,572 crores and a net profit of Rs. 103 crores recorded in FY 14, it has proven its robust and strong fundamentals. Headquartered in Mumbai, the bank has a vast spread of 157 branches across 9 states and an employee strength of over 2000. For more details visit http://www.svcbank.com/