PRLog - Jun. 25, 2014 - SANTA BARBARA, Calif. -- Co-authors, Ben Casnocha, LinkedIn founder Reid Hoffman, and Chris Yeh, have partnered once again in their latest book, The Alliance: Managing Talent in the Networked Age, hitting shelves July 8. The book builds off of Hoffman and Casnocha’s earlier “Tours of Duty,” concept, which debuted in a popular 2013 Harvard Business Review article.
LinkedIn Founder Reid-Hoffman and Ben-Casnocha, Co-authors of The Alliance
Casnocha, a noted keynote speaker and tech entrepreneur, elaborates on the TOD concept,“If you think all your people will give you lifetime loyalty, think again. Sooner or later, most employees will pivot into a new opportunity.”
The Alliance covers these topics in detail, along with trust in the workplace, employee retention, and network intelligence. Hoffman and Casnocha, co-authors of the earlier book The Start Up of You, emphasize the role external networks play and how employee alumni networks can expand the employee relationship even after he or she has left the organization.
While the traditional workplace model suggests that management should fear losing great employees, the authors explain that The Alliance brand of “healthy” attrition can be positive for both parties. “Organizations can’t guarantee job security, but can guarantee career security,” Casnocha states, alluding to the “alliance”
The Alliance is available for pre-order on Amazon and will be available through BigSpeak Speakers Bureau starting July 8. For more information, please visit www.bigspeak.com.
About Ben Casnocha
Ben Casnocha is the co-author of The Start Up of You and The Alliance. He is a business thought-leader, speaker, entrepreneur, and founder of e-governement software company, Comcate. Casnocha has also been recognized as one of “America’s best young entrepreneurs”
About BigSpeak Speakers Bureau
BigSpeak is a full-spectrum, global speakers bureau serving the Fortune 1000. BigSpeak’s portfolio of speakers includes many of the world's top motivational keynote speakers, experts, world-class athletes, best-selling authors, award-winning entertainers, global icons and more. Services also include BigSpeak Consulting, a learning and coaching resource that works toward sustainable organizational change. For more information, please visit www.bigspeak.com.