The innovative Digital Marketing course provides students with the knowledge needed to develop new ways of creating and delivering information over digital media networks along with business innovation and strategic application to support them. The PG Diploma course in Digital Marketing Communication prepares the future generation of media professionals who will exploit the fast changing world of online and digital media. The curriculum has been designed with extensive contribution from online media publishers, and digital marketing and advertising experts. The course will build up a foundation of creative skills in visual and written communication and technically innovative solutions for creating social media communities and online campaigns.
The program will build up a foundation of creative skills in visual and written communication and technically innovative solutions for creating social media communities and online campaigns. In addition, the program will focus on honing the strategic thinking and managerial thought process needed to make a career in the digital space. Students will also study the convergence of old and new communication technologies in India and around the world to better understand the driving forces behind this digital media revolution. This is key knowledge for anyone looking to advance his or her career through the use of social media innovation. The programme will emphasize on the practical application of knowledge. From learning how to use the social media platforms like Twitter, Linkedin, Google+, Pinterest, Facebook etc, to optimizing audience interaction, creating points of interaction and designing viral marketing programs. The Postgraduate Diploma in Digital Marketing Communication is open to graduates from any discipline (Arts, Commerce or Science) and people who are currently working, but want to switch to a career in the digital domain.
Sri Aurobindo Centre for Arts & Communication (SACAC) is an autonomous non-profit mass communication institute for creative learning in media arts and communication. Started in 2003 as a unit of Sri Aurobindo Society, Puducherry, SACAC is a multi-disciplinary institute with programmes in Advertising & Public Relations, Creative Photography, Film Production, Journalism and Sound Design. Located in the heart of South Delhi, in the sprawling green campus of the Delhi Branch of Sri Aurobindo Society, it has earned name and recognition as a centre for learning and excellence.
For further information on the course module and future prospects, please visit http://www.sac.ac.in/
Admission form may be downloaded at http://www.sac.ac.in/