“We are excited to open our new Pooka boutique in the City of Newark,” says Pooka Pure and Simple founder Dawn Fitch. “There is so much development and so many new initiatives going on in the City; especially for the business owners on Halsey Street. We have so many things planned for our new space and look forward to introducing our products and expanding our brand recognition to the City of Newark!”
Fitch founded Pooka Pure and Simple after becoming ill and noticing the effects that un-natural products can have on the body. In hopes of curbing her illness, Fitch started making natural products for her personal usage, and Pooka Pure and Simple was created. Since its inception in 2000, the linehas matured substantially with products carried in over 40 Whole Food supermarkets and features on The Today Show, The New York Times, CBS evening News, Essence Magazine and Black Enterprise Magazine. The new Newark boutique will be the second location to Pooka Pure and Simple, with additional locations in the near future.
For additional information about Pooka Pure and Simple or to learn more about their grand opening celebration weekend, please visit www.pookapureandsimple.com.
About Pooka Pure and Simple
Pooka Pure & Simple is a line of natural bath & body products that aims to provide each our customers with something good for their skin to eat. Pooka has been featured in Essence, Black Enterprise, Today’s Black Woman, the New York Times and CBS, and is available in over 40 Whole Foods supermarket locations nationwide.