“So much of what has been traditional about weddings and marriages has changed over the last several years that we have almost become unable to predict just what it is a customer is looking for when they come into the store,” said the president and fourth generation owner of Ellis Jewelers. “It used to be you could almost set your stock based on what month of the calendar was showing, but with people looking for different ways and places to tie the knot, they are also shopping for their engagement rings all throughout the year.”
The change first became noticeable when destination weddings started to become popular. Whether it was a tropical beach in the middle of winter or the leaves of New England during the height of fall, if the date was moved from the traditional time of early summer, the timeline leading up to it changed as well. Experts agree, however, that part of what makes summer a more popular time to propose has nothing to do with when the big day is.
“People are turning the proposal itself into an excuse to throw a party,” said Sasha Fericia, a leading wedding planner and bridal consultant. “Most grooms already know she’s going to say yes in this day and age, so they want to have a celebration at the beginning, to create a set of bookends if you will. They throw a big party at the beginning with the diamond engagement rings and another at the end with the wedding bands. Summertime works best because it is more suited for an informal party, a beach bash or a barbeque that is the perfect counterpoint to the formality of the wedding reception.”
For more information on Ellis Jewelers, please visit their website: http://www.ellisfinejewelers.com/