The blog is about how creative writers should not be denied mass exposure to their works premised on the fact that the numbers they use to represent their own works are not purchased from established monopolies (such as, but not solely, “Bowker,” a privately-owned limited liability corporation which presumably controls issuance of all the ISBN’s in the United States).
According to the blog, it is apparent that the author regards the exclusive numbers which writers use to identify their own works as the writer’s own creative property and should be recognized on a much broader scale as an actual ISBN.
Interested parties can go to their browsers for:
"An ISBN Featured Thriller: Pay-yang for Numbers! (“Ahhhh!!!” … a scream)"
*Fotenote: Presumably what triggered the author’s ire is that one of the e-books he has on sale with Authors Den recently was accompanied by his own selection of a 13-digit ISBN (prefixed “978” denoting its American origin)which when entered in the established ISBN website (of no association to Authors Den) was not recognized. According to the ISBN site, the number was associated with “nothing” in publication. However, it is evidenced that the present edition of the e-book in question has been/is visibly very much alive and on sale through Authors Den and affiliate websites for a number of months.