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Get Kids Movin' Program wins Silver International Council of Shopping Centers U.S. Maxi Award

Retail Properties of America, Inc. awards The Boulevard at the Capital Centre (“BLVD”) a Silver U.S. MAXI Award for marketing excellence for #GetKidsMovin' program created by Think Brown INK in partnership with Sports Zone Elite.

 
 
U.S. Silver Maxi Award for #GetKidsMovin @ShopCapCentre
U.S. Silver Maxi Award for #GetKidsMovin @ShopCapCentre
PRLog - Jun. 23, 2014 - The Boulevard at the Capital Centre Wins International Council of Shopping

Centers U.S. MAXI Award

– #GetKidsMovin @ShopCapCentre Wins Silver –

Largo, Md., May 22, 2014 – Retail Properties of America, Inc. (NYSE: RPAI or the “Company”) announced that The Boulevard at the Capital Centre (“BLVD”) was awarded a Silver U.S. MAXI Award for marketing excellence in the retail real estate industry by the International Council of Shopping Centers ("ICSC"). ICSC announced the winners of the 2014 U.S. MAXI Awards during a ceremony at the RECon Convention on May 18, 2014, at the Encore Hotel in Las Vegas, NV. The annual awards ceremony recognizes the premier marketing, community outreach, and sales promotions undertaken by U.S. based retail real estate professionals and companies.

"We are honored to be recognized among our peers who demonstrate the highest caliber of marketing excellence and achievement within the retail real estate industry," said Niall J. Byrne, EVP and president of property management for RPAI. "Our marketing programs represent the collaboration with retailers and local organizations to drive traffic for our shopping centers and add value to RPAI for our shareholders," he said.

Inspired by First Lady Michelle Obama's "Let's Move" initiative and Chi Chi Monet, an 11-year-old rapper, The BLVD partnered with Sports Zone Elite and Think Brown INK to deliver the "#GetKidsMovin @ShopCapCentre" public relations campaign and two afternoons of fashion, fitness and fun to children and families within the community. The campaign generated nearly 4,063,000 online impressions with news coverage, event listings and posts on popular media outlets and blogs for the shopping center.

Professional recognition for this award was given to Calista Black, marketing manager, The Boulevard at the Capital Centre; Dana Hill, administrative assistant, The Boulevard at the Capital Centre; Kenneth Baker, general manager, The Boulevard at the Capital

Centre; Mara Russiaky, assistant vice president, Retail Properties of America, Inc.; and John Mastrianni, vice president, Sports Zone Elite. The shopping center acknowledges its community partners Think Brown INK and Chi Chi Monet for their contributions to the campaign.

In 2012, The Boulevard at the Capital Centre received the ICSC Foundation U.S. Community Support Award that honors corporate social responsibility and community outreach efforts of shopping centers for its "BLVD CommUNITY Benefits Program".

About Get Kids Movin'!:

Eleven-year-old Chi Chi Monet, a recording artist, cheerleader, gymnast and dancer grew frustrated with the alarming rates of childhood obesity among her peers. Armed with information from the Obama Administration’s “Let’s Move” initiative, she decided to create a song called “Move” to inspire youth to be healthy. During the fall of 2012, Chi Chi joined forces with Sports Zone Elite and Think Brown INK to create a tour that would use creative and unique ways to reinforce a lifestyle of health. Learn more at getkidsmovin.com.

About RPAI:

Retail Properties of America, Inc. is a REIT and is one of the largest owners and operators of high quality, strategically located shopping centers in the United States. As of March 31, 2014, the Company owned 227 retail operating properties representing 31.2 million square feet, including its pro rata share of unconsolidated joint ventures. The Company is publicly traded on the New York Stock Exchange under the ticker symbol RPAI. Additional information about the Company is available at www.rpai.com.

About The Boulevard at the Capital Centre:

Located in Prince George’s County, The Boulevard at the Capital Centre, is a beautiful lifestyle center with national retailers, restaurants, and a 12-screen theater complex. The center is conveniently adjacent to Exit 16 from Interstate 95/495 and the Metro commuter train station. The shopping center is owned by Capital Centre LLC and managed by RPAI US Management LLC., subsidiaries of Retail Properties of America, Inc. For more information, visit www.shopcapcentre.com.


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Source:Think Brown INK
Industry:Family, Fitness
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